I'm driven by a genuine passion for creating best-in-class user experiences guided by research and strategy.

I'm driven by a genuine passion for creating best-in-class user experiences guided by research and strategy.

I'm driven by a genuine passion for creating best-in-class user experiences guided by research and strategy.

I'm driven by a genuine passion for creating best-in-class user experiences guided by research and strategy.

This portfolio is an overview of some of that work.

This portfolio is an overview of some of that work.

The work below is currently just a snapshot representation of key projects. 
If you would like to better comprehend my role and experience, I would be happy to connect and describe it in more detail.
The work below is currently just a snapshot representation of key projects. If you would like to better comprehend my role and experience, I would be happy to connect and describe it in more detail.
The work below is currently just a snapshot representation of key projects. If you would like to better comprehend my role and experience, I would be happy to connect and describe it in more detail.
The work below is currently just a snapshot representation of key projects. If you would like to better comprehend my role and experience, I would be happy to connect and describe it in more detail.

Stryker

Stryker

Stryker

Event & Inventory
Management

Event & Inventory Management

Event & Inventory Management

Led the UX design efforts to help Stryker rethink its current RepSuite solution for event and inventory management as a global product that could expand markets and divisions while enabling doctors and hospitals self-service.
Led the UX design efforts to help Stryker rethink its current RepSuite solution for event and inventory management as a global product that could expand markets and divisions while enabling doctors and hospitals self-service.
Led the UX design efforts to help Stryker rethink its current RepSuite solution for event and inventory management as a global product that could expand markets and divisions while enabling doctors and hospitals self-service.
Led the UX design efforts to help Stryker rethink its current RepSuite solution for event and inventory management as a global product that could expand markets and divisions while enabling doctors and hospitals self-service.
Stryker
Roche

Roche Pharma

Roche Pharma

Roche Pharma

Roche Pharma

Digital Patient
Passport

Digital Patient Passport

Digital Patient Passport

Executed the product design and MVP strategy for Roche’s MedWallet application to support the patient journey with a personalized medication solution.
Executed the product design and MVP strategy for Roche’s MedWallet application to support the patient journey with a personalized medication solution.

Jiffy Lube

Jiffy Lube

Jiffy Lube

In-store POS Solution

In-store POS Solution

In-store POS Solution

In-store POS Solution

Reimagined a flexible POS application for Jiffy Lube’s nationwide implementation across more than 2000 stores.
Reimagined a flexible POS application for Jiffy Lube’s nationwide implementation across more than 2000 stores.
Jiffy Lube

Sandvik

Sandvik

Align Technology

Sandvik

Value-Driven
B2B Commerce

Value-Driven
B2B Commerce

Value-Driven B2B Commerce

Value-Driven B2B Commerce

Led the reframing of a B2B commerce platform for Sanvik’s Rock Tools division with a customer-centric strategy approach that capitalizes on Sandvik’s competitive advantage.
Led the reframing of a B2B commerce platform for Sanvik’s Rock Tools division with a customer-centric strategy approach that capitalizes on Sandvik’s competitive advantage.
Sandvik

JT International

JT International

JT International

Mobile Sales
Enablement

Mobile Sales Enablement

Mobile Sales Enablement

Led UX vision and execution for JTI’s workforce digital transformation with a custom mobile app that enabled field trade marketing and sales with distribution control, stock management, route logistics, and order management.
Led UX vision and execution for JTI’s workforce digital transformation with a custom mobile app that enabled field trade marketing and sales with distribution control, stock management, route logistics, and order management.
JTI
Align

Align Technology

Align Technology

Align Technology

Align Technology

Sales Support &
Execution

Sales Support & Execution App

Sales Support & Execution App

Led the design and execution of Invisalign’s global field sales app to drive the performance of sales, customer care, clinical care, and digital marketing teams, providing them with contextual information and tools.
Led the design and execution of Invisalign’s global field sales app to drive the performance of sales, customer care, clinical care, and digital marketing teams, providing them with contextual information and tools.
Led the design and execution of Invisalign’s global field sales app to drive the performance of sales, customer care, clinical care, and digital marketing teams, providing them with contextual information and tools.

US Foods

US Foods

US Foods

Supply Chain
Mobility

Supply Chain Mobility

Supply Chain Mobility

Executed and supported the UX strategy for US Foods' digital transformation across its supply chain mobility program to provide mobile-enabled tools with real-time analytics and streamlined workflows for managers and supervisors to create a best-in-class, data-driven customer experience.
Executed and supported the UX strategy for US Foods' digital transformation across its supply chain mobility program to provide mobile-enabled tools with real-time analytics and streamlined workflows for managers and supervisors to create a best-in-class, data-driven customer experience.
US Foods
Ciena

Ciena

Ciena

Ciena

Ciena

Customer Network Lifecycle

Customer Network Lifecycle

Customer Network Lifecycle

Designed and directed Ciena’s next-generation customer and partner portal to align multiple teams and workstreams under a unified vision of its customer's network lifecycle.
Designed and directed Ciena’s next-generation customer and partner portal to align multiple teams and workstreams under a unified vision of its customer's network lifecycle.

7-Eleven

7-Eleven

7-Eleven

Field Survey Management

Field Survey Management

Field Survey Management

Led the UX/UI design of 7-Eleven’s mobile app for field survey management. It empowered their field consultants with a solution to create, manage and schedule store surveys, and share the collected data with franchisees.
Led the UX/UI design of 7-Eleven’s mobile app for field survey management. It empowered their field consultants with a solution to create, manage and schedule store surveys, and share the collected data with franchisees.
7-11

Abraham Blanco

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